O’Charley’s Restaurant + Bar has announced the launch of an all-new lunch menu called 'The Lunch Hour,' which represents an additional move to evolve the brand.
The Lunch Hour, which will be offered by the chain Monday through Friday from 11 AM to 3 PM, will offer shoppers a variety of new dishes while also preserving some of the brand's classics like O'Charley's Famous Chicken Tenders. New items on the menu include Chicken Tender Wrap, Buffalo Chicken Tender Wrap, Loaded mac & Tender Bowl, Grilled Chicken & Pineapple Bowl, and more.
The debut of The Lunch Hour follows the company's recent announcements of other notable changes, such as an upgraded core menu, new daily specials, new drinks, and an updated bar program.
Revamped Bar Lunch Menus
O’Charley’s Debuts Its All-New 'The Lunch Hour' Menu
Trend Themes
1. Revamped Bar Lunch Menus - The success of O’Charley’s menu launch presents an opportunity for other bars to update and revamp their own lunch menus.
2. Fast-casual Lunch Options - As consumers increasingly seek out quick and convenient lunch options, fast-casual restaurants can look to The Lunch Hour menu as inspiration for their own offerings.
3. Menu Innovations in the Restaurant Industry - The new lunch menu from O’Charley’s is indicative of a larger trend of menu innovation in the restaurant industry, providing opportunities for other restaurants to experiment with unique and creative dishes.
Industry Implications
1. Casual Dining Restaurants - The success of O’Charley’s revamped menu can inspire other casual dining restaurants to update and improve their own offerings.
2. Fast-casual Restaurants - Fast-casual restaurants can take inspiration from The Lunch Hour menu to provide their customers with quick and convenient lunch options.
3. Restaurant Industry - The launch of The Lunch Hour menu from O’Charley’s reflects a larger trend of menu innovation in the restaurant industry, presenting opportunities for other restaurants to experiment with their menus and offerings.