The interior of Volvo's V90 Ocean Race Wagon was designed with ocean waste collected from discarded fishnets.
This new Volvo iteration maintains the standard features of the V90, with some additional improvements and modifications. The cars come fitted with a handy removable flashlight and increased number of power outlets, in addition to the brand's sustainable carpeting. The carpeting is made from Econyl, a nylon made from discarded fish netting found on the ocean's floor. The use of the material, which is both durable and completely recycled, hopes to set a sustainable standard for other companies to follow.
Volvo's environmental initiative demonstrates the brand's attempt to appeal to a more environmentally conscious consumer. The Volvo Ocean Wagon will be sold across the United States, Japan and China.
Ocean Waste Car Carpets
Volvo's V90 Ocean Race Wagon is Outfitted with Discarded Fish Netting
Trend Themes
1. Sustainable Car Interiors - Car manufacturers can explore using recycled materials and innovative manufacturing processes to create sustainable car interiors.
2. Circular Economy in Automotive Industry - The automotive industry can adopt circular economic principles by using discarded materials to create new products and reduce waste.
3. Sustainable Lifestyle Products - There is a growing demand for sustainable and environmentally friendly lifestyle products, offering businesses an opportunity to innovate and cater to this market.
Industry Implications
1. Automotive Industry - The automotive industry can explore using recycled materials and innovative manufacturing processes to create sustainable cars and reduce waste.
2. Environmental Services Industry - The environmental services industry can offer sustainable waste management solutions, including recycling of discarded fishing nets and other ocean waste.
3. Retail Industry - The retail industry can cater to the growing demand for sustainable lifestyle products by offering sustainable and environmentally friendly products.