To celebrate Ocean Day 2022, Biossance—the conscious beauty brand known for its ground-breaking plant-derived squalane—is partnering with Oceana, the largest international advocacy non-profit organization focused solely on ocean conservation. The partnership has resulted in some limited-edition products. The Jumbo-Size 100% Squalane Oil harnesses sugarcane to hydrate the face, body, and hair. The Oceana Seas The Day Set combines Biossance's Copper Peptide Rapid Plumping Serum, which hydrates and firms, and its Marine Algae Eye Cream, which lifts and moisturizes. All limited-edition offerings are available in beautiful, shark-themed packaging and Biossance is donating 5% of every purchase to support Oceana's important work. Tod date, the clean beauty brand has donated "over $300k to help keep oceans safe, healthy, and abundant."
Biossance may celebrate Ocean Day 2022 but as a whole, the brand has made a year-round commitment to ocean and species conservation. Thanks to providing clean beauty offerings to the world, Biossance is able to save approximately two million sharks per year because of its innovative vegan squalane.
Ocean-Celebrating Beauty Launches
Biossance is Partnering with Oceana for Ocean Day 2022
Trend Themes
1. Ocean Conservation Partnerships - The Biossance-Oceana partnership presents an opportunity for other conscious beauty brands to collaborate with ocean conservation organizations for limited-edition products and donations towards ocean health.
2. Plant-derived Ingredients in Beauty - Biossance's use of plant-derived squalane in its products not only benefits the environment but also presents opportunities for other beauty brands to innovate with eco-friendly and sustainable ingredients.
3. Limited-edition Packaging for a Cause - The shark-themed packaging for Biossance's limited-edition products can inspire other beauty brands to create eye-catching and meaningful designs for their own limited-edition releases.
Industry Implications
1. Conscious Beauty - As a pioneer in conscious beauty, Biossance's success demonstrates that consumers are willing to pay a premium for products that align with personal values, such as sustainability and social responsibility.
2. Ocean Conservation Non-profits - Oceana's partnership with Biossance can inspire other ocean conservation non-profits to form partnerships with brands outside of the environmental and philanthropic sectors for unique fundraising opportunities.
3. Plant-based Ingredients - Biossance's innovative use of plant-based squalane in its products presents opportunities for research and development in the cosmetics, skincare, and haircare industries for more eco-friendly alternatives to traditional animal-derived ingredients.