Sephora is gearing up for the summer with a few oceanic releases, with the major makeup retailer now offering a range of mermaid-inspired brushes and a set of shell-shaped makeup sponges that are all a part of its 'Ocean Crush' collection.
The set of sponges is currently available for $12 USD, with two coral-hued applicators included in the tube-shaped package. Apart from the color, the sponges are reminiscent of sea shells due to the indents that mark the tops of each one, with circular engravings giving them just the right look. Due to their unique aesthetic, the sponges are great for adding a stylish element to any vanity.
In addition to featuring a unique aesthetic, the sponges are more affordable than many competing products.
Shell-Inspired Makeup Sponges
Sephora's 'Ocean Crush' Makeup Sponge Set is Perfect for the Summer
Trend Themes
1. Ocean-inspired Makeup Tools - There is an opportunity for the makeup industry to create a line of ocean-inspired aesthetically pleasing makeup tools.
2. Affordable Alternatives to Luxury Beauty Products - There is a growing trend in the beauty industry for affordable alternatives to high-end luxury beauty products.
3. Sustainable Makeup Tools - There is an opportunity to create makeup tools that are made from sustainable materials and are eco-friendly.
Industry Implications
1. Beauty Industry - The beauty industry can use this trend to develop and expand their product lines, catering to the demand of aesthetically pleasing but affordable makeup tools.
2. Sustainability Industry - The sustainability industry can take advantage of this trend by creating sustainable makeup tools.
3. Fashion Industry - The fashion industry can collaborate with the beauty industry to create makeup tools that are aesthetically pleasing and can be used as a fashion accessory.