There are so many items surrounding people on a daily basis that they blend into the background; the Objective Objects 2.0 project brings some of these products to the forefront to remind individuals about their presence. More than that, the project "is about valuation and trendiness of products. About the many ways in which an object is trying to make a 'hot' item or not .. Who determines this?," questions the artist.
Created by Marijke Aarntzen, a student at the Art School Utrecht, the Objective Objects 2.0 project brings light to this question and more by turning mundane products such as bathroom tiles, wooden planks and keyboards into fashion pieces. There is also a video that embodies white paint with the sensuality of a perfume ad.
Background-Fading Multimedia Projects
'Objective Objects 2.0' Explores Value of Everyday Items
Trend Themes
1. Everyday-item Reimagining - There is an opportunity for companies to take everyday items and reimagine them through creative multimedia projects, elevating their perceived value and trendiness.
2. Artistic Product Valuation - Artistic projects such as Objective Objects 2.0 are exploring the valuation and trendiness of products, highlighting an opportunity for companies to adopt a more creative approach to product marketing.
3. Background-to-forefront Awareness - The Objective Objects 2.0 project is drawing attention to the many items that have blended into the background of daily life, presenting an opportunity for businesses to create awareness and market their products as valuable and trend-worthy.
Industry Implications
1. Home Decor - The Objective Objects 2.0 project highlights an opportunity for the home decor industry to create artistic, multimedia projects with everyday items in order to market them as stylish and valuable.
2. Fashion - The Objective Objects 2.0 project's reimagining of everyday items as fashion pieces presents an opportunity for the fashion industry to explore new, avant-garde approaches to clothing design and marketing.
3. Advertising - The Objective Objects 2.0 project's artistic exploration of product valuation presents an opportunity for businesses in advertising to adopt a more creative and abstract approach to marketing and promoting their products.