The Obey Clothing Holiday 2012 lookbook takes male and female fashion back to its authentic roots. The models stand before slates of weathered red wood as they pose in durable apparel, resonating with the label's no-none sense take on seasonal apparel.
The concept of a 'Holiday' collection as opposed to a Autumn/Winter set has been catching on like wildfire in the female and menswear niches. Brands like Black Scale and Mishka have embraced this shift in linguistics and focus, drawing greater attention to the needs of shoppers at Christmas, New Years and Hannukah.
Thick sweaters, boho-chic hats and funky prints are staples of this festive line. They display an alternative side to the holidays, one that is best characterized by a nonchalant, laid-back spirit.
Festive Lumber-Bound Lookbooks
Obey Clothing's Holiday 2012 Advertisements Are Rustic and Joyful
Trend Themes
1. Holiday Collections - Brands are focusing on creating 'Holiday' collections instead of traditional Autumn/Winter sets, giving shoppers more options for festive attire.
2. Authentic Roots Fashion - The trend of embracing durable apparel, rustic aesthetics, and no-nonsense styles is taking male and female fashion back to its authentic roots.
3. Alternative Festive Attire - Thick sweaters, boho-chic hats, and funky prints are becoming staples of holiday fashion, offering an alternative, nonchalant and laid-back spirit.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of 'Holiday' collections by offering a wide range of festive apparel options to attract shoppers during the Christmas, New Year, and Hannukah season.
2. Apparel Manufacturing - Manufacturers can take advantage of the demand for durable and authentic apparel by producing high-quality garments with rustic aesthetics that resonate with consumers who prefer clothing with an authentic feel.
3. Accessories Design - Designers in the accessories industry can tap into the popularity of alternative festive attire by creating unique and trendy accessories like boho-chic hats and funky printed scarves to complement the laid-back holiday fashion.