These "Time for Change" watches are part of an integrated viral campaign for the Obama camp. Obama’s campaign has championed change as their mantra, and Obama Watches.com has created wristwatches with slogans that get out his message--and are also appropriate for timepieces. These watches are ‘guaranteed to be more dependable than a Bush appointee.’
One watch says Vote Obama ‘08 Ready To Go! Fired Up! Another inexplicably says Love Your Mama - Vote Obama ‘08. There is also a watch with an iconic yellow smiley face and one with a patriotic stars and stripes background. In the UK, some of these images are used for acid house raves so this has left me confused.
Presidential Candidate Branding
Obama's Time For A Change Watches
Trend Themes
1. Integrated Campaigns - Creating integrated campaigns that utilize products uniquely designed for the campaign and that resonate with the target audience
2. Political Merchandise - Developing merchandise that promote political campaigns and ideas in a fun and creative way
3. Viral Marketing - Leveraging social media platforms to increase reach and create viral campaigns to promote political candidates
Industry Implications
1. Political Campaigns - Political campaigns can develop branded merchandise, including unique and creative items such as watches to promote their candidates and ideas
2. Watch Manufacturing - Companies in the watch manufacturing industry can create customized and branded watches for promotional campaigns, such as political elections
3. Social Media Marketing - Companies specializing in social media marketing can provide services to design creative campaigns that resonate with the intended audience and create viral marketing opportunities