The bubbly pop song sensation 'Call Me Maybe' by Carly Rae Jepson, has met revere, mockery and some sort of imitation over the Internet, and now it is the President's turn to join in the fun -- watch as the rhetoric is dropped as Obama sings Call Me Maybe.
The video is actually a compilation of clips pulled from other videos of Obama at various Presidential addresses, announcements or commencement speeches, so that every lyric of the 'Call Me Maybe' song is accounted for. The video flows seamlessly, as if he were actually singing, only the background changes rapidly. The clever video is put together by a YouTube channel called 'baracksdubs,' which features the charismatic President singing other songs of smothering popularity like 'I'm Sexy and I Know It' and 'Born This Way.'
Given the viral nature of videos these days, perhaps after this stunt, Obama's ratings will rise to match that of the of the pop song.
Pop Song Belting Presidents
Barack Obama Sings Call Me Maybe With Poise
Trend Themes
1. Presidential Parodies - Political figures releasing parodies of popular songs to increase their online presence can disrupt the music industry by generating wider reach and new audience base.
2. Content Curation - Compiling existing video clips to create new content may have disruptive applications by enabling smaller budget productions with lower resource costs.
3. Viral Remixes - Remixing popular music videos with famous figures and meme culture could potentially disrupt the way we create viral marketing campaigns.
Industry Implications
1. Politics - Political figures can use viral media to connect with younger audiences while building their brand and positive exposure in the public eye.
2. Social Media - As viral content continues to dominate social media, the curation and remixing of existing content to reach wider audiences will create opportunities for digital marketing and advertising.
3. Music - By remixing pop music with politics, entrepreneurs can create new genres and discourses that disrupt traditional commercial music production, and extend reach and engagement to new and evolving audiences.