The Affordable Healthcare Act has been subject to a great deal of attention, and YouTuber Alphacat is making sure everyone knows when to register with is latest Obama Parody video. Set to the tune of Drop it Like it's Hot, 'Sign Up 'Cause it's Hot' encourages listeners to get themselves and their families covered by the end of the month for the new healthcare policy.
The video is slick and well-produced, and very humorous and timely. Alphacat has done other Obama Parodies in the past, including one with Gangnam Style by Psy and Single Ladies by Beyonce. It's a catchy and infectious method of spreading/spoofing an important message especially with the divisive nature if this new law, which is a love it or hate it affair for many Americans.
American Health Care Parodies
This Obama Parody Video Drops It Like Its Hot
Trend Themes
1. Political Parody Videos - Using viral parody videos to spread important public policy messages has become a popular trend in recent years.
2. Humorous Healthcare Ads - Humor is a great way to engage younger audiences and raise awareness for healthcare policies.
3. Creative Advocacy Strategies - Using creative tactics, like parody videos, is a disruptive innovation for advocacy groups to spread their message more effectively.
Industry Implications
1. Entertainment - As parody videos become more mainstream, entertainment companies have the opportunity to create content and distribute it to wider audiences.
2. Marketing/advertising - Healthcare companies and advocacy groups can partner with advertising agencies to create viral marketing campaigns that use humor to promote healthcare policies.
3. Politics/public Policy Advocacy - Using disruptive tactics, such as parody videos, can be an effective way for advocacy groups to raise awareness and drive policy change.