To determine the popularity of the Presidential contenders in the upcoming 2012 election on the social networking site Twitter, the 'How Do Obama and Romney Compare on Twitter' infograph has been created. Coming to the conclusion that with his nearly 16 million Twitter followers, President Obama is in the lead ahead of GOP opponent Romney with just over 500,000.
Where Obama has the youth vote, Romney has the money vote. While Obama has more women, youth and international residents and significantly more pull overall, Romney's general domination in the swing states and having an overall better cash influence is worth noting.
Another major factor to be taken into account is that Twitter is a relatively young enterprise, which may discount an entire voting demographic.
Political Twitter Breakdowns
The 'How Do Obama and Romney Compare on Twitter' Chart Lays it Out
Trend Themes
1. Twitter Politics - As political campaigns increasingly move online, there are opportunities for tech companies to create tools and platforms that better facilitate communication and engagement between voters and candidates.
2. Social Media in Elections - The success of Obama's social media strategy during his 2012 campaign highlights the potential for candidates to use social media as a powerful tool for mobilizing support and winning elections.
3. Data Visualization in Politics - The 'How Do Obama and Romney Compare on Twitter' infograph illustrates the potential for data visualization tools to help political campaigns better understand and leverage social media engagement.
Industry Implications
1. Social Media - Social media companies have the opportunity to develop innovative tools and features for political campaigns to improve their reach and engagement with voters.
2. Political Technology - As political campaigns increasingly use technology to reach and engage voters, there is a need for companies that can create innovative tools and platforms to support these efforts.
3. Data Analytics - Data analytics companies have the opportunity to provide valuable insights to political campaigns, helping them make data-driven decisions to improve their messaging and strategy.