Oaza, a boutique brand offering functional coffee beverages, has announced that it will begin rolling out a complete brand overhaul, which will include all-new packaging as well as upgrades to its cold brew formulas. The updated branding will feature boldly-colored cans donning a new desert-inspired visual motif.
As for the actual beverages, Oaza has introduced L-Theanine to its electrolyte-infused, ready-to-drink cold brew formula. According to the brand, the new ingredient has been proven to increase focus. In addition to functional improvements, Oaza has partnered with a new beverage formulator to strengthen the flavor of its drinks. Both the new taste and functional upgrades will be applied to Oaza's Black, Oatmilk, and Cacao Mocha cold brew flavors.
"Oaza is more than just hydration with coffee, so we have updated our packaging to highlight the wider array of attributes that make Oaza special for our customers. At the same time, we saw opportunities to strengthen the product itself, with bolder taste and added functional benefits," explained Oaza’s CEO, Jeff Burbank.
Electrolyte-Infused Coffees
Functional Coffee Brand Oaza Unveils New Branding & Upgraded Formula
Trend Themes
1. Electrolyte-infused Beverages - The infusion of electrolytes in various beverages is a trend that is on the rise, creating opportunities for functional beverage brands to enhance the health benefits of their products.
2. Functional Coffee - The incorporation of functional ingredients in coffee, such as L-Theanine, is becoming more popular, presenting unique opportunities for coffee brands to market their products as providing health benefits beyond traditional caffeine.
3. Bold Branding - Brands are stepping away from traditional branding and opting for more daring and eye-catching designs, giving companies in various industries the opportunity to refresh their image and attract new customers.
Industry Implications
1. Beverage Industry - The trend towards functional and health-conscious beverages is disrupting the beverage industry, creating opportunities for brands that can offer unique combinations of flavors and functional ingredients.
2. Coffee Industry - Functional coffee products are disrupting the coffee industry, offering potential for innovative coffee brands to differentiate themselves by incorporating health benefits into their products.
3. Packaging Industry - The shift toward bold and unique branding is creating opportunities for innovative packaging companies to provide brands with creative designs that stand out on the shelf and attract consumers.