As its name suggests, Sweet Chef is inspired by food when it comes to formulating and naming its products and the brand's new Oat Milk Latte Cleanser features oat milk and as the main ingredient. The product is designed to clear the skin of makeup and impurities—and do so in an ultra-soothing way. The gel-to-foam product is SLS-free and enriched with other ingredients like skincare hero hyaluronic acid.
Now that consumers are spoiled for choice when it comes to choosing plant-based beverages from grocery stores, beauty brands are introducing products that are inspired by nutritious and creamy alternative milks. As Sweet Chef co-founder Christine Chang told The Zoe Report, "For this cleanser, oat milk was the ideal natural, nutrient-rich ingredient to actively soothe skin. Oat milk is packed with vitamins and antioxidants while having anti-inflammatory benefits."
Soothing Oat Milk Cleansers
Sweet Chef's Oat Milk Latte Cleanser Features a Milk Alternative
Trend Themes
1. Oat Milk - Opportunity to develop more skincare products using oat milk as a soothing and nutrient-rich ingredient.
2. Plant-based Beauty - Potential for beauty brands to create more products inspired by nutritious and creamy alternative milks.
3. Sls-free Cleansers - Growing demand for gel-to-foam cleansers that are free from Sodium Lauryl Sulfate (SLS).
Industry Implications
1. Skincare - Innovative skincare companies can explore the use of oat milk in their product formulations to create soothing and nutrient-rich solutions.
2. Beauty - Opportunity for beauty brands to expand their product lines by incorporating plant-based ingredients, such as oat milk, into their offerings.
3. Natural/sustainable Beauty - Increasing demand for SLS-free cleansers presents an opportunity for natural and sustainable beauty brands to offer gentle and effective cleansing options.