Appealing to busy parents, kids and oatmeal lovers, GoOats makes nourishing oatmeal-in-a-ball snack foods that are easy to take on the go. While steel-cut oats are the least processed and perfectly textured, they take the longest to cook. With this in mind, GoOats created convenient bite-sized heat-and-eat balls.
Inspired by classic oatmeal flavors, GoOats mixes steel-cut oats with ingredients like blueberries or Vermont maple syrup, which are protected by a crispy baked shell. The Apple Cinnamon, Maple Brown Sugar, Blueberry and Cran-Walnut flavors make nourishing snacks and easy breakfasts straight from the freezer, especially as each pack contains nine snackable balls. With families in mind, GoOats plans to introduce a family pack in 2021.
Baked Oat Ball Snacks
GoOats Turns Steel-Cut Oats into a Nutritious, Easy-to-Eat Snack Food
Trend Themes
1. Convenient Snack Foods - GoOats' heat-and-eat oat ball snacks cater to busy individuals looking for a nourishing and easy-to-take-on-the-go snack.
2. Healthy On-the-go Options - GoOats' steel-cut oat balls offer a nutritious alternative to processed snacks for health-conscious consumers who are always on the move.
3. Innovative Oatmeal Products - GoOats' oatmeal-in-a-ball snacks disrupt the traditional oatmeal market by providing a unique and convenient way to enjoy steel-cut oats.
Industry Implications
1. Food and Beverage - GoOats' oat ball snacks present an opportunity for food and beverage companies to tap into the growing demand for convenient, healthy and portable snacks.
2. Frozen Foods - GoOats' frozen oat ball snacks offer a potential innovation opportunity for the frozen foods industry to expand its product range with nutritious and on-the-go options.
3. Cereal and Breakfast Foods - GoOats' oatmeal-based snacks create a disruption in the cereal and breakfast foods industry by providing a new and convenient way to enjoy a classic breakfast staple.