Hardcore RAWKS. Here is headgear from Oakley that is just subversive. Skaters and snowboarders will grab their Medusa like they grab air.
The headgear is on a outer-space manikin, it's not a mask. It has a soft high-density lining, adjustable chin strap and it has leather dreadlocks!
There are rivets to accept optional leather goggles.
Implications - Headgear and helmets are a necessity in many sports; however, a lot of helmets look exactly the same. Brands that take a step out of the ordinary such as Oakley and make a fashion statement out of athletic equipment are sure to gain attention from the athletic community. Since many players are part of a team, they often don't get a chance to stand out.
Leather Dreadlocks
Oakley Medusa Headgear
Trend Themes
1. Fashionable Athletic Gear - Sports equipment brands that offer unique and stylish design elements, such as Oakley's leather dreadlocks, provide an opportunity for athletes to express their individuality.
2. Customizable Sports Gear - Companies that offer options for athletes to personalize their gear, such as Oakley's rivets for optional leather goggles, will appeal to those who want to stand out on the playing field.
3. Sports Equipment as Fashion Accessories - The blurring of lines between sports equipment and fashion accessories, such as Oakley's subversive headgear, creates an opportunity to market to individuals who are interested in both athletics and fashion.
Industry Implications
1. Sportswear - Sportswear companies can incorporate unique design elements into their gear, such as leather dreadlocks, to differentiate themselves from competitors.
2. Athletic Equipment Manufacturing - Manufacturers of athletic equipment can create customizable options for athletes, such as Oakley's rivets for optional leather goggles, to appeal to those who want to personalize their gear.
3. Fashion Retail - Fashion retailers can partner with sports equipment companies, such as Oakley, to offer subversive and trendy athletic gear that can be marketed as fashion accessories.