Oakley and STAPLE work in collaboration on a set of limited-edition Frogskin sunglasses for the season. Together, the duo drops three new iterations of the frames. It takes on a retro design language as it nods to the 90s. The sporty label taps the help of Jeff Staple as he informs the brand with street culture themes.
The first of the three is a Dark Golf lens followed by a black pair of sunglasses that are marked with Prizm Ruby lenses. The final iteration is a Panda colorway that has Prizm Jade lenses. The entire collection launched online yesterday and is exclusively available online on the NYWRK App before it will launch online on June 15th.
Vibrant Summer-Ready Sunglasses
Oakley and STAPLE Join Forces on the Frogskins Eyewear
Trend Themes
1. Limited-edition Collaborative Eyewear - A trend of limited-edition eyewear collaborations showcases an opportunity for designers and brands to team up to create unique products for consumers.
2. Retro-inspired Sunglasses - A trend of retro-inspired sunglasses shows an opportunity for brands to capitalize on nostalgia and offer customers a blast from the past with modern technology.
3. Street Culture-themed Eyewear - A trend of street culture-themed eyewear provides an opportunity for brands to target younger customers with designs that incorporate edgy and current fashion trends.
Industry Implications
1. Eyewear - The eyewear industry presents an opportunity for designers and brands to collaborate and create limited-edition sunglass collections that cater to consumer demand for unique designs.
2. Fashion - The fashion industry can leverage the trend of retro-inspired sunglasses to offer customers a throwback style with modern technology, satisfying consumers who prefer nostalgic styles.
3. Streetwear - The streetwear industry can capitalize on the street culture-themed eyewear trend to target younger consumers who are looking for eyewear that incorporates edgy and current fashion trends.