Unkempt City Attire

‘Something for the Weekend' in Nylon Guys May 2010 Features Comfy

I hate when guys try too hard or too little to look somewhat fashionable and put together in the morning. So boys, listen up! Inside the latest issue of Nylon Guys May 2010, and editorial called ‘Something for the Weekend’ is showing off easy-to-wear looks including comfortable coats, plaid shirts and cardigans styled by Karen Leviti.

Shot by photographer Jimmy Fontaine, this Nylon Guys May 2010 shoot has model Cole Mohr looking a little hung over and lost on the city streets. Despite his messy hair and head-holding attitude, at least the boy is doing it in style!
Trend Themes
1. Comfortable City Attire - Opportunities for disruptive innovation in the fashion industry to design comfortable yet stylish city wear.
2. Effortless Fashion - Opportunities for disruptive innovation in the fashion industry to create effortless fashion designs for men.
3. Casual Chic Attire - Opportunities for disruptive innovation in the fashion industry to develop casual wear that exudes sophistication and style for men.
Industry Implications
1. Fashion Industry - The fashion industry could capitalize on the trend towards comfortable yet stylish and effortless fashion for men.
2. Retail Industry - Retailers could benefit from this trend by offering a variety of stylish yet comfortable and easy-to-wear clothing options for men.
3. Textile Industry - The textile industry could play a major role in developing fabrics that are comfortable, durable, and fashionable to keep up with the demand for comfortable and chic city wear for men.

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