The New York Times wants men to pay attention to a neglected part of their body, their butts. They claim that the Peacock Revolution of the last decade somehow forgot the signature aspect of the peacock’s glory, its tail.
The magazine argues that men spend a significant amount of money and care into fitter bodies and fitted clothing. But that attention has been focused above the the waist, specifically to the biceps, abs and pecs.
"Men have been terrified of wearing pants that are too tight," explains Daniel Peres, the editor of Details. "So we err on the side of big, blowsy pants."
But the tide is starting to turn, according to the article: "There are unmistakable signs that men are becoming less reluctant to build up their haunches and wear pants cut to flatter, not flatten, them. Trainers have noticed. So have designers, who are cutting pants that are not fashionista-tight or teenager-baggy, but as Goldilocks would say, had she hit puberty, just right."
The article is accompanied by a photoshoot by Dean Isidro with model Aaron O’Connell showcasing how a glorious male butt should be displayed.
Check out more innovative male styles below.
The Return of The Male Butt
The New York Times Brings Booty Back
Trend Themes
1. Rise of Butt-focused Fashion - A growing trend of men paying attention to their backside is leading to a surge in fashion designs that highlight and flatter the male butt.
2. Movement Toward Body-inclusive Fashion - Men are embracing fitted clothing that accentuates their bodies, challenging traditional notions of masculinity and broadening the definition of fashion-forward designs.
3. Changing Perception of Male Beauty Standards - Men are no longer afraid to flaunt their bodies and are embracing the idea of sculpting their glutes to achieve a more aesthetically pleasing physique.
Industry Implications
1. Men's Fashion - Fashion brands are capitalizing on the demand for fitted clothing that emphasizes the male butt, revolutionizing the way men's fashion is designed and marketed.
2. Fitness and Wellness - The rise in interest in improving and accentuating the male butt has resulted in a surge in gym memberships, personal training, and fitness classes that focus on lower body workouts.
3. Beauty and Cosmetics - The changing perception of male beauty standards has created opportunities for cosmetic companies to develop products that enhance and highlight the appearance of the male backside.