Looking at the packaging of this nutritious soup, you can actually get an immediate idea of how healthy it is. This is rare for consumer packaged foods, which generally present the shopper with catchy colors and delicious imagery that tend to distract from the contents.
Design by Pidgeon worked to create a fresh look for Dineamic's premade and deliverable meals. The actual substance of the soups and risottos grabs the attention in this aesthetic strategy, with grains of rice, richly colored sauces and flecks of chopped herbs appearing noticeably through the transparent sections of plastic. The rest of each sachet is coated in an opaque white. It's this layer that outlines a pie graph with patterned textures that demonstrates the proportions of grains, vegetables, fruit, protein and dairy inside.
Pie Chart Packaging
Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
Trend Themes
1. Nutrient Breakdown Packaging - Packaging that illustrates the nutritional value of a product can be a marketing tool that attract health-conscious consumers.
2. Transparent Packaging - Package transparency can make food products more visually appealing and trustworthy to consumers.
3. Aesthetic-focused Packaging - Packaging that focuses on the aesthetic of the actual product can attract consumers looking for high-quality food and ingredients.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can adopt this packaging trend to showcase the nutritional value of their products to health-conscious consumers.
2. Packaging - The packaging industry can innovate by creating new and innovative ways to visually showcase the contents of a package while also maintaining the functionality of the packaging itself.
3. Delivery and Meal Kit Services - Delivery and meal kit services can set themselves apart from competitors by utilizing unique and visually appealing packaging that showcases the quality and nutritional value of their pre-made meals.