A nutritious cake is certainly a commodity that is hard to come by. In preparation for the Mid-Autumn Festival – a cultural celebration of the harvest in China, local creative agency WMY Works and freelance designer HunkXing partner for the release of an interesting project — the W-Moon-Y Multi-Vitabin. This is a range of nutritious cakes, informed by the daily woes of young people in the country. The format takes the shape of the Moon Cake, which is a traditional treat that is enjoyed during the Mid-Autumn Festival. Through analysis, WMY Works found that there are nine "syndromes" that plague young people. These include conditions like staying up late, a tendency to overwork, the habit of eating too little or drinking too much, and so on. Eager to address these, WMY Works curates "compound vitamin cakes" to help alleviate stress and boost nutritional values.
In addition to being beneficial to health and to carry the "[creative studio’s] best wishes for life," the nutritious cakes are delivered in visually engaging packaging that borrows cues from pharmaceutical products while introducing whimsicality through a bold typeface and various color combinations.
Photo Credits: WMY Works
Micronutrient-Packed Moon Cakes
For the Mid-Autumn Festival, WMY Works Boasts Nutritious Cakes
Trend Themes
1. Nutritious Cakes - The trend of creating nutritious cakes that address specific health needs and alleviate stress.
2. Creative Packaging - The trend of using visually engaging packaging that combines pharmaceutical cues with whimsical elements.
3. Personalized Nutrition - The trend of developing food products that offer personalized nutritional benefits based on specific target audiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by creating more nutrient-packed cakes that cater to specific health conditions and consumer preferences.
2. Design and Packaging - The design and packaging industry can explore creating visually engaging packaging concepts for food products that blend pharmaceutical aesthetics with creative elements.
3. Health and Wellness - The health and wellness industry can tap into the trend of personalized nutrition by developing products that offer targeted health benefits and address specific health concerns.