To capture the attention of consumers, 'Nutcase Helmets' worked with agency 'The Community' and illustrator Juan Bakea to devise a series of print ads that playfully exaggerate the capability of its products.
In order to do this, Juan Bakea reimagined the typical cyclist as a large-headed cartoon. Each wears protective gear, which range from heavy armor to vintage scuba gear. As they bike however, they're being attacked by an enormous animal, or in one case, a ninja with nunchucks.
While one man travels, a fire-breathing dragon follows closely behind. In another, the cyclist continues to ride while a vicious lion clamps onto his head with its teeth. With these Nutcase Helmets ads, the brand shows how strong its products are -- telling consumers that they'll be kept safe while wearing them no matter what.
Fantastical Helmet Ads
This Campaign for Nutcase Helmets Depicts Cyclists Being Oddly Attacked
Trend Themes
1. Playful Ads - Exploring creative and humorous ways to engage consumers through print ads.
2. Exaggerated Imagery - Using exaggerated illustrations and visuals to grab attention and highlight product features.
3. Product Safety Assurance - Demonstrating the strength and reliability of the product to assure consumers of their safety while using it.
Industry Implications
1. Advertising - Utilizing creative approaches and illustrations to capture consumer attention and create engaging campaigns.
2. Sports Equipment - Incorporating safety features and innovative designs to enhance protection and comfort for athletes and sports enthusiasts.
3. Outdoor Recreation - Promoting products that provide safety and enjoyment for individuals participating in outdoor activities such as cycling.