The Numi Organic Tea’s Sweet Slumber Tea and Drinking Chocolates have been introduced just in time for the 2020 Winter Fancy Food Show, and help the brand to shift into the functionality and wellness markets. Featuring a caffeine-free recipe, the tea is formulated to help the drinker relax and unwind before heading to bed, and will support a more restorative slumber. The Drinking Chocolates come in Kick of Mocha, Dash of Salt, Touch of Chili and Shroom Power flavor options.
The Numi Organic Tea’s Sweet Slumber Tea and Drinking Chocolates will be available for purchase starting in July and also highlight the brand's recent packaging refresh. This includes bold, brightly colored packs that are focused on the premium ingredients within.
Functional Wellness Beverages
The Numi Organic Tea Products are Tasty and Easy to Prepare
Trend Themes
1. Functional Beverages - Opportunity for other beverage brands to create functional and wellness-focused products.
2. Caffeine-free Recipes - Caffeine-free beverages are increasingly popular as consumers look for relaxation and better sleep options.
3. Premium Packaging Refresh - Brands in the food and beverage industry can consider updating their packaging to showcase the premium ingredients and attract consumer attention.
Industry Implications
1. Tea Industry - Tea brands can explore the functional tea market and develop caffeine-free products designed to help consumers relax and sleep better.
2. Beverage Industry - Companies in the beverage industry can capitalize on the growing demand for functional beverages by creating innovative caffeine-free recipes with added wellness benefits.
3. Food Packaging Industry - Food packaging companies can offer premium packaging solutions that highlight the quality and premium ingredients of food and beverage products.