Highly theatrical, this Numero China November 2012 editorial story features a captivating sense of duality.
Model Franzi Mueller shows off acting skills as she brings a spellbinding feel to this winter fashion spread. The garment story adheres to showcases a makeshift urban armor, with pieces that are form-fitting and fierce in leather and bold embellishments. Stylist Jason Leung composed each look with pieces by Azzedine Alaïa, Alexander McQueen and Yves Saint Laurent, all fashion houses known for a distinctive approach to design.
Photographer Jan Welters pushes this sartorially poetic editorial to new levels of chic with his talent for creating visually striking images. There are contrasting frames in the negative scale that add depth and showcase each garment creation with avant-garde aestheticism.
Angled Contrast Editorials
The Numero China November 2012 Issue Features Dynamic Looks
Trend Themes
1. Theatrical Fashion Editorials - The emergence of highly theatrical fashion editorials that showcase a sense of duality and storytelling through fashion presents opportunities for brands to collaborate with photographers to create visually striking advertisement campaigns.
2. Form-fitting Urban Armor Fashion - The rise of form-fitting, fierce leather and bold embellishment clothing commonly referred to as urban armor presents an opportunity for brands to combine function, streetwear and high-fashion creating a new category of fashion.
3. Contrasting Negative Scale Photography - The use of contrasting negative scale photography in fashion editorials presents an opportunity for new and emerging photographers to experiment with avant-garde aesthetics, particularly when shooting streetwear or function-meets-fashion clothing categories.
Industry Implications
1. Fashion - Fashion houses, emerging designers and fashion brands can use the trend of theatrical fashion editorials and form-fitting urban armor fashion to push their campaigns that layer streetwear, function and high-fashion further.
2. Photography - Fashion photographers can hone their craft by working on avant-garde photography shoots that showcase new techniques, for instance, contrasting negative scale photography in fashion editorials.
3. Marketing - Marketers and advertisers can leverage the trend of highly theatrical fashion editorials to create visually striking ad campaigns featuring streetwear and high-fashion collaborations that tell a brand story.