Model Freja Beha Erichsen is, ‘Too Cool for School’ in Numero 107. The mostly black and white editorial is featured in the magazine’s October 2009 issue and was photographed by Josh Olins.
‘Too Cool for School’ is fresh and one-of-a-kind because it is both sleek and edgy, but also natural and expressive. Freja Beha Erichsen is a combination of ‘80s punk rockers Siouxsie Sioux and Joan Jett. Numero 107 lets her proudly show off her tattoos in this laid-back spread.
Punk Rock Educatorials
Freja Beha Erichsen is 'Too Cool for School' in Numero 107
Trend Themes
1. Punk-inspired Fashion - The trend towards punk-inspired fashion and edgier clothing styles provides opportunities for retailers to create unique, expressive looks for their customers.
2. Naturalistic Editorial Shoots - The popularity of more naturalistic photo shoots like 'Too Cool for School' offers opportunities for photographers and brands to showcase more authentic, raw imagery rather than just highly stylized content.
3. Model Diversity and Expressiveness - The rise of more diverse models like Freja Beha Erichsen and the continued demand for models that are expressive and unafraid to show their unique personalities provides opportunities for the fashion industry to embrace authenticity and inclusivity.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the punk-inspired trend towards edgier clothing styles to create unique looks that cater to customers looking for more expressive, memorable fashion.
2. Photography - The popularity of naturalistic editorial shoots like 'Too Cool for School' offers photographers the chance to create more authentic, raw imagery that connects with viewers on a deeper level.
3. Modeling - As the demand for diverse and expressive models continues to rise, the modeling industry has the opportunity to embrace and celebrate models of all backgrounds and personalities.