The Nuisance Drinks lineup is being expanded to include several new flavors that respond to consumer demand for more lifestyle-conscious refreshment options.
The drinks now come in the Pink Grapefruit & Basil and Rhubarb & Ginger flavors, which will be right at home within the existing range that includes Mint, Cucumber & Chilli, Nettle & Elderflower and Bramble & Rosemary. The effervescent refreshments have a low-calorie profile that has no artificial sweeteners in the mix and are suitable for vegans to enjoy.
Founder Hugo Morrissey spoke on the new additions to the Nuisance Drinks range saying, "We were really keen to add a citrus flavour to the repertoire, and pink grapefruit is seriously unrepresented in soft drinks. [The rhubarb & ginger flavour] is more of a timeless classic – you just can’t go wrong, and the subtle warmth of the ginger is a beautiful addition."
Botanical Sweetener-Free Sodas
Nuisance Drinks Now Comes in Two New Flavors
Trend Themes
1. Botanical Sodas - Opportunity to capitalize on the demand for natural ingredients in beverages.
2. Sweetener-free Drinks - Innovation in formulating a drink with a low-calorie profile but without using artificial sweeteners.
3. Vegan Beverages - Opportunity to tap into the vegan market with an inclusive beverage offering.
Industry Implications
1. Beverage Industry - Innovation in creating new and unique flavor combinations using natural ingredients.
2. Healthy Drinks - Opportunity to develop and market low-calorie, natural beverages that cater to the health-conscious consumer.
3. Vegan Market - Offering plant-based, vegan beverages that appeal to the increasing number of consumers looking for cruelty-free products.