This is a raunchy but fun print ad promoting Pepsi Raw, a drink created by PepsiCo made of natural ingredients such as apple extract, plain caramel, acacia trees, sprinkling water, and other natural ingredients.
This ad, which is called “Pepsi Raw: In the Raw,†plays off the concept that getting naked is natural and so are the ingredients in Pepsi Raw.
The print ad campaign was created by advertising agency Abbott Mead Vickers BBDO, UK.
Implications - The use of nudity can be a highly effective tool for marketing and advertising campaigns, when used appropriately. Companies who think up creative ways to incorporate nudity -- as oppose to blatant expressions of sexuality -- will continue to remain effective.
Nudism to Promote Drinks
Pepsi Raw Features Naked People
Trend Themes
1. Nudity in Advertising - Opportunity for businesses to explore creative ways to incorporate nudity in marketing and advertising campaigns.
2. Natural Ingredients - Demand for products made with natural ingredients, promoting health and wellness.
3. Creative Conceptualization - Importance of innovative and unique ideas in advertising to capture consumer attention and make a lasting impact.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to incorporate natural ingredients in their product offerings.
2. Advertising Industry - Increasing demand for creative advertising strategies that captivate consumers and differentiate brands.
3. Wellness Industry - Rising consumer interest in products that promote health and wellness, inspiring the creation of natural ingredient-based offerings.