For the many technologically timid people out there who are put off by the idea of installing and learning new computer programs, Nucleus branding seems to communicate a simplicity and an intuitiveness of use through a thoughtful collection of client handouts.
In marketing HealthCare Insight's anti-fraud application, modern8 opted to infuse the package with a playful spin. A poster, a deck of cards that describes the product's features, a product pamphlet and the HCI company brochure are tucked into a boxy -looking bag.
A set of squared handles creates a sliding paper effect within the tote. As a hand pulls them up and the weight of the contents pull downwards, a red stripe appears to cross out the words "Fraud," "Waste" and "Abuse." Nucleus branding asserts that these are the sorts of things that insurance companies need not be troubled with when they put this program to use.
Interactive Program Packaging
Nucleus Branding Establishes a Congenial Connection with the Client
Trend Themes
1. Intuitive Program Packaging - The trend of enhancing user experience by creating user-friendly program packaging that promotes intuitive use and enjoyment of new technology.
2. Playful Product Packaging - The trend of using creative and playful packaging designs to make a product stand out and appeal to consumers' sense of entertainment and fun.
3. Messaging Through Packaging - The trend of conveying a brand message through the design, content, and packaging of a product in order to create a personal connection with the consumer.
Industry Implications
1. Healthcare - The healthcare industry can create disruptive innovation opportunities by using creative and playful packaging designs to promote an anti-fraud application that appeals to its target market.
2. Technology - The technology industry can create disruptive innovation opportunities by developing intuitive program packaging that simplifies the installation and use of software, making it accessible to a wider audience.
3. Marketing and Advertising - The marketing and advertising industry can create disruptive innovation opportunities by incorporating packaging design and content to effectively convey a brand message and create a personal connection with the consumer.