A new unofficial ad campaign by the NT Official group is aimed to increase tourism in Australia's Northern Territory, also known as the NT.
The NT Official launched a new tourism campaign on social media, with "CU in the NT" as the slogan. While the slogan is incredibly cheeky, it is sure to catch the eyes of many on social media. The tourism campaign was launched on the NT Official Facebook and Instagram accounts. The success of the campaign is counting on the shareability of the ads, and people wanting to show the ads to their friends to raise awareness for tourism in the Northern Territory.
The NT Official is not associated with the official NT Tourism, and while they made sure not to use any of the NT Tourism logos, the logos used are fairly similar in design.
Provocative Tourism Campaigns
The NT Official Ad Campaign Slogan is Likely to Raise Eyebrows
Trend Themes
1. Controversial Tourism Campaigns - Companies in the tourism industry can explore the potential of using provocative slogans and ads to attract attention and increase tourism.
2. Social Media Marketing for Tourism - There is a growing trend of utilizing social media platforms to launch tourism campaigns and reach a wider audience through shareability.
3. Unofficial Branding and Logo Design - Opportunities exist for businesses to create unofficial branding and logo designs that are similar to existing ones to generate attention and create a buzz.
Industry Implications
1. Tourism - The tourism industry can benefit from pushing boundaries and using controversial campaigns to attract more visitors and generate buzz.
2. Marketing and Advertising - The marketing and advertising industry can tap into the growing trend of utilizing social media platforms to launch campaigns for their clients, especially in the tourism sector.
3. Design and Branding - Companies specializing in design and branding can explore opportunities to create unofficial branding and logo designs that challenge the norm and create a stir.