(RED) is a "global fund" that partners with celebrities and brands in order to sell products that go towards the fight against AIDS, tuberculosis and malaria – and the brand recently partnered up with Neil Patrick Harris to create the 'NPH Playing Cards.'
The cards were designed in a collaboration between Neil Patrick Harris and 'Theory 11' and were designed as a tribute to the actor's "passions of mystery, magic, games and theater." The gilded cards have an elegant appearance and contain secret symbols on various cards. For each NPH Playing Cards deck that is sold, a dollar will go towards the fight against AIDS.
These playing cards provide an example of a charitable creative project that, once backed by a celebrity, is able to hold more power than just to entertain.
Charitable Celebrity-Endorsed Cards
The 'NPH Playing Cards' Were Created to Help Fight AIDS
Trend Themes
1. Charitable Celebrity Endorsement - Celebrities using their influence to promote charitable products and initiatives presents opportunities for brands to align with social causes and increase engagement with a wider audience.
2. Luxury Social Good - The use of luxury materials in social good projects, such as the gilded cards used in the NPH Playing Cards, can elevate the perceived value of the product, while also contributing to a good cause.
3. Interactive Charity Awareness - Providing consumers with an interactive experience, such as the use of secret symbols on the NPH Playing Cards, can help to raise awareness and engagement for charitable causes.
Industry Implications
1. Entertainment - The intersection between entertainment and social good provides opportunities for musicians, actors, and other celebrities to utilize their platform to promote and create charitable initiatives.
2. Luxury Goods - Luxury brands can leverage their existing materials, brand equity, and potential celebrity endorsements to create products with charitable benefits that reach a wider audience.
3. Non-profit Organizations - Non-profits can explore partnerships with celebrities and luxury brands to create unique products and campaigns that raise awareness and funds for their cause.