Photographer Erik Tortensson captures images for the Nowhere Fall 2011 campaign in the most subtle, simple way possible, and the results are unexpectedly dramatic and stunning.
Tortensson shot the beautiful model Moa in a campaign styled by Elin Kling and designer Nhu Duong. Nowhere is a new label who is sure to be making a splash on the scene with such an incredible campaign.
The Nowhere Fall 2011 photos feature simple clothing in the brand's signature sleek and chic silhouettes and chunky knits that are so prominent in every look book and on virtually every runway this season.
With beautiful cut outs and gorgeous clutches with metal hardware detailing, the Nowhere Fall 2011 campaign is definitely one to check out.
Stark Monochromatic Campaigns
The Nowhere Fall 2011 Campaign is Stunningly Minimalist
Trend Themes
1. Minimalist Fashion - Disruptive innovation opportunity: Designing clothing and accessories with sleek and chic silhouettes and minimalistic details.
2. Monochromatic Photography - Disruptive innovation opportunity: Utilizing the subtle and simple aesthetic of monochromatic photography to create visually stunning campaigns.
3. Chunky Knitwear - Disruptive innovation opportunity: Creating chunky knits with unique cut outs and metal hardware detailing
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing a new label that focuses on minimalist fashion with sleek and chic silhouettes.
2. Photography - Disruptive innovation opportunity: Offering monochromatic photography services that capture the beauty of simplicity and create dramatic visuals.
3. Textile - Disruptive innovation opportunity: Developing new techniques for creating chunky knits with intricate cut outs and metal hardware detailing.