While some charities encourage shaving heads to support cancer sufferers, Movember, an Australian-based charity encourages supporter to grow moustaches each November.
At the start of November, clean shaven participants known as Mo Bros register for the event. For the rest of the month, they allow their moustaches to grow to raise awareness for male health issues, particularly prostate cancer. The event also aims to raise money for its chosen prostate cancer foundation beneficiaries in Australia, Canada, New Zealand, Spain, United Kingdom and United States of America.
Movember ends with the crowning of the Man of Movember.
Movember
Growing Moustaches in November for Prostate Cancer
Trend Themes
1. Growing Moustaches - Disruptive innovation opportunity: Develop innovative grooming products specifically designed for growing and maintaining moustaches.
2. Male Health Issues - Disruptive innovation opportunity: Create digital health platforms and wearable devices tailored to monitoring and improving male health.
3. Charity Events - Disruptive innovation opportunity: Design interactive online platforms that facilitate and enhance participation in charity events.
Industry Implications
1. Grooming Products - Disruptive innovation opportunity: Explore the potential of incorporating natural and sustainable ingredients in grooming products.
2. Digital Health - Disruptive innovation opportunity: Develop personalized health solutions that address the unique needs and challenges of men's health.
3. Online Platforms - Disruptive innovation opportunity: Build user-friendly platforms with integrated social networking and fundraising features for online charity events.