Functional Nourishing Shakes

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Horlicks Healthy is a Range of Specially Formulated Wellness Shakes

Horlicks Healthy is a new range of nourishing shakes from the iconic British brand that puts a focus on simple wellness with functional blends for sleep, mental health, gut health and overall health. These supportive shakes for mind-body health and wellness include thoughtfully selected minerals, vitamins and functional ingredients, alongside 15 to 20 grams of protein per serving.

While Horlicks Healthy Body is formulated to boost strength and vitality with a blend of vitamins, calcium and zinc, Horlicks Healthy Mind helps to support normal cognitive function with ingredients like matcha green tea and medicinal herbs. Michelle Younger, head of marketing at Aimia Foods, says "An increasing number of consumers now pay close attention to the nutritional value and wellness credentials of products they eat and drink out of home, hence why our brand-new Horlicks Healthy blends are ideal for offering within a foodservice environment."
Trend Themes
1. Functional Wellness Shakes - Brands can create customized wellness shakes by adding functional ingredients that target specific aspects of health.
2. Mind-body Health Products - Companies can create products that support both physical and mental health, catering to the growing interest in holistic wellness.
3. Personalized Nutrition - With the use of data and technology, brands can offer personalized nutrition solutions that meet specific needs and preferences.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can create functional shakes that provide targeted nutrition to consumers.
2. Health and Wellness - With the growing interest in holistic wellness, the health and wellness industry can offer mind-body health products like Horlicks Healthy.
3. Data and Technology - Companies that specialize in data and technology can offer personalized nutrition solutions that meet consumers' specific needs and preferences.

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