Despite countless changes to the social media site, Facebook's notification tray has remained the same. An update in the near future however will soon allow for personalized "notification cards." These cards will act as little reminders that users will find on their notification tray, which will alert them for a variety of reasons. For example, if a user likes a TV show, a card will appear notifying them that a new episode will air tonight.
Users will be able to fine-tune these cards to their liking, or disable them all together. More personalized cards include an event notification for something that you may have sent an RSVP to months ago, or if a friend is in town, Facebook will send you a card. The Facebook notification update has been in the works for a while and will follow a pattern in social media centered on hyper-personalization.
Tailored Social Notifications
Facebook Will Let Its Users Personalize Notification Trays
Trend Themes
1. Personalized Social Notifications - Facebook is introducing personalized notification cards for users, opening up opportunities for companies to offer personalized notifications and experiences.
2. Customizable Notification Trays - Users will be able to fine-tune their notification trays, creating opportunities for businesses to offer users the ability to customize their notifications.
3. Hyper-personalization in Social Media - The trend of hyper-personalization in social media is continuing to grow, paving the way for more personalized user experiences and opportunities for businesses to offer tailor-made content.
Industry Implications
1. Social Media - Companies in the social media industry can capitalize on the trend of hyper-personalization by offering more personalized content and experiences for users.
2. Marketing and Advertising - Businesses in the marketing and advertising industry can leverage personalized notification cards to better target potential customers and provide a more tailored experience.
3. Entertainment and Media - Companies in the entertainment and media industries can utilize the customizable notification trays to promote new releases and offer exclusive content to users.