The school year may be almost over, but Starbucks still wants to give teachers the perfect travel cup for their daily drink with its new Notebook Tumbler.
Starbucks' new Notebook Tumbler is a 24-ounce reusable cup that's designed for cold drinks such as iced coffee and iced tea. The new cup features a teacher-inspired design that makes the outside look just like lined notebook paper. To complete the theme, the straw for the cup is shaped like yellow pencil with a tiny pink eraser on the end.
The idea behind the new tumblers is for parents to show appreciation for teachers with a great gift. The chain is even selling teacher-themed gift cards so teachers can fill their cups with their drink of choice.
Teacher-Teamed Reusable Tumblers
Starbucks' New Notebook Tumbler Features a Pencil Straw
Trend Themes
1. Reusable Tumblers - Opportunity for brands to design unique and themed reusable tumblers for different target audiences.
2. Teacher-inspired Designs - Potential for companies to create products with design elements that cater specifically to teachers.
3. Personalized Gift Cards - Growing trend of offering personalized gift cards to enhance the gifting experience.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to collaborate with educational institutions and create custom-designed tumblers for teachers.
2. Retail - Retailers can tap into the growing demand for teacher-themed products and offer a range of personalized gift options specifically targeting educators.
3. Stationery - Potential for stationery companies to introduce innovative designs that merge everyday products like tumblers with school-related themes.