The way that you decorate a product can say a great deal about it, whether or not a particular message is accurate. The creative behind Northcoast Beer packaging hoped to communicate the purity of the beverage's recipe, thus opting to dress the bottles with basic shapes and icons.
Taylor Goad's method is certainly successful, capturing the consumer's glance with its bright and bold colors and geometric forms. Images have been reduced to really simple blocks, yet they remain recognizable as seals, crops and cups of coffee, indicating the style of the stout, the ale and the wheat beer.
Northcoast Beer packaging sets itself apart with graphics that have been applied directly to the glass. No stickers add fuss to the North Coast Brewing Co. image, which can communicate clearly a playfulness and a commitment to quality ingredients.
Boldly Basic Booze Branding
Northcoast Beer Packaging Uses Geometric Shapes to Comment on Content
Trend Themes
1. Simplified Branding - Utilizing basic shapes and icons in packaging design to convey a sense of purity and simplicity.
2. Direct Glass Application - Applying graphics directly to glass packaging for a clean and fuss-free aesthetic.
3. Bright and Bold Colors - Using vibrant hues to capture consumer attention and create a visually striking product.
Industry Implications
1. Craft Beer - Craft breweries can adopt simplified branding and direct glass application techniques to differentiate their products in a competitive market.
2. Beverage Packaging - The use of bright and bold colors along with direct glass application can elevate the overall visual appeal of beverage packaging, attracting consumers and conveying product quality.
3. Graphic Design - Designers can explore the use of basic shapes and icons in their work, creating visually impactful designs for various industries such as food and beverage, consumer goods, and more.