adidas works in collaboration alongside Copenhagen-based outdoor imprint Norse Projects on a new collection together designed for the Spring/Summer 2023 season. The two aim to work towards the value of striving to be "Good for All Seasons.' The collection kicks off with a pair of the Terrex Skychaser 2, which is a more functional and performance-focused silhouette of the two models in the range.
It is a technical hiking shoe that has a deep navy blue and mood Ash Black tone that is meant to encapsulate the glassy black rocks that line the shoreline of the Faroe Island. The second model is the Campus, which is a more laid-back model that is made from English calf leather throughout the upper and detailed with recycled accents in the form of the heel overlay and Three Stripes.
Sustainable Joint Outdoor Capsule
Norse Projects and adidas Join Forces on a Capsule
Trend Themes
1. Sustainable Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating sustainable materials and practices.
2. Outdoor Collaboration - Opportunity for disruptive innovation in the outdoor industry by fostering collaborations between outdoor brands and fashion brands.
3. Functional Footwear - Opportunity for disruptive innovation in the footwear industry by creating performance-focused designs for outdoor activities.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry through sustainable and collaborative initiatives.
2. Outdoor - Opportunity for disruptive innovation in the outdoor industry by incorporating fashion elements and sustainability.
3. Footwear - Opportunity for disruptive innovation in the footwear industry through the development of functional and sustainable designs.