As we approach the winter season, The North Face recently expanded its portfolio with the launch of its Fall/Winter 2021 collection with pieces that "harness the power of purple." The brand offers coveted outerwear in stunning Blackberry Wine and Dark Eggplant Purple colorways, with items ranging from puffers, fleeces, jackets, toques, mitts, and more.
The North Face is beloved for its high-quality pieces that focus on sustainability. Expertly crafted to withstand the test of time, the pieces do not compromise on style and boast a range of fashion-forward silhouettes that are sure to become staples in your wardrobe.
The entire The North Face Fall/Winter 2021 collection is available to purchase online and in selected retailers with prices starting at $44.99 CAD.
Purple-Inspired Outdoor Apparel
The North Face’s FW21 Collection Harnesses the Power of Purple
Trend Themes
1. Purple Outdoor Apparel - The trend towards purple-inspired outdoor apparel is an opportunity for fashion companies to capitalize on the popularity of the color in performance clothing.
2. Sustainable Outerwear - The trend towards sustainable outerwear highlights an opportunity for companies to develop long-lasting pieces while reducing their environmental impact.
3. Fashion-forward Performance Wear - The trend towards fashion-forward silhouettes in performance wear is an opportunity for apparel companies to bridge the gap between style and function.
Industry Implications
1. Fashion - The fashion industry has an opportunity to explore purple-inspired outdoor apparel that bridges the gap between style and function while prioritizing sustainability.
2. Outdoor Apparel - The outdoor apparel industry can explore sustainable materials and innovative designs to create high-quality, fashion-forward pieces in response to consumer demand for purple-inspired performance clothing.
3. Retail - Retailers can capitalize on the trend towards purple-inspired outerwear by offering a range of options in-store and online, showcasing innovative designs and sustainable manufacturing processes.