The North Face Purple Label is themed around camouflage this year, but it is doing everything but blending in.
Taking inspiration from the Australian military camo with some soft light browns and lighter greens. The collection has an overall soothing feel regardless of what it is inspired by. The North Face Purple Label has the following items: Klettersac, Kanga, Shoulder Strap Accessories Pocket, Base Camp Duffle, Utility Pocket and Wallet.
Implications - Now you can be fully decked out in camouflage as you complete your daily tasks. This line would be perfect for military supporters, hunters or those who enjoy the popular pattern.
Cool Camouflage Carriers
The North Face Purple Label Likes to Blend In
Trend Themes
1. Camouflage Fashion - The trend of incorporating camouflage patterns in fashion is growing, creating opportunities for companies to innovate in the use of colors and patterns.
2. Military-inspired Accessories - The trend of military-inspired accessories is popular, creating opportunities for companies to create functional and fashionable products.
3. Soothing Color Palettes - The trend of using soothing color palettes in fashion is increasing, creating opportunities for companies to incorporate calming colors in their designs.
Industry Implications
1. Fashion - The fashion industry can innovate in the use of camouflage patterns and military-inspired accessories.
2. Outdoor Gear - The outdoor gear industry can incorporate calming color palettes in their product designs.
3. Military Support Products - The military support products industry can create functional and fashionable products inspired by military camo patterns.