These new Norseland cheeses are being launched by the UK-based brand to provide consumers with a range of autumnally inspired products to pick up. The product range will include cheeses in 500-gram half wheel servings in flavors such as Smoky Bonfire Cheddar, Ilchester Wensleydale Cheese with Fig & Orange, Ilchester Wensleydale with Spice Apple, Date & Raisin and Ilchester West Country Cheddar with Sticky Red Onion. The limited-edition cheese range will be available to purchase starting on September 29, 2021 through November 20, 2021 at Waitrose locations.
The brand commented on the new Norseland cheeses saying, "From our Bonfire Cheddar with Smoky Chipotle and Chilli to the award-winning Wensleydale with fig and orange, our autumn cheeses will help to inspire many new-season dishes across the nation. The award-winning British Wensleydale is made to a traditional bespoke recipe that gives the cheese its distinctive and sought-after crumbly, delicate and slightly sweet characteristics, which makes it the perfect cheese to combine with fruits that harvest in autumn."
Autumnally Inspired Cheese Products
These Norseland Cheeses are Arriving for Fall
Trend Themes
1. Autumn Cheese Flavors - Trend for launching limited edition cheese flavors inspired by seasonal ingredients.
2. Fruit & Cheese Pairings - Trend for combining cheese with fruits that harvest in autumn.
3. Seasonal Product Launches - Trend for launching and promoting products inspired by the fall season.
Industry Implications
1. Food & Beverage - Opportunity for cheese and dairy companies to introduce new flavors inspired by seasonal ingredients.
2. Grocery - Opportunity for grocery retailers to promote limited edition products and attract customers with seasonal flavors.
3. Marketing & Advertising - Opportunity for marketing and advertising professionals to develop campaigns around seasonal product launches and capitalize on the trend of seasonal flavors.