Denmark-based retailer Norse Store has teamed up with boutique Japanese fashion brand orSlow to launch a collaborative collection that will be sold exclusively on the company's online platform.
The collection draws inspiration from military attire and makes heavy use of herringbone fabric and slim-fit silhouettes. In particular, it borrows elements from Vietnam War-era items. For example, the M-38 jacket features several pockets and an extra-tough construction, mimicking the look of the American military jackets during the war. Other pieces in the capsule include tailored denim jeans and shirts, logo t-shirts, and a ripstop cotton cargo shirt.
"To bring the original herringbone fabric back to life, we needed a partner capable of dying and constructing cloth to our specifications," Norse Store buyer, Kevin Kafesu, referencing the inspiration for the unique collaboration.
Vietnam War-Inspired Apparel
Norse Store and orSlow's New Capsule Makes Use of Herringbone Fabric
Trend Themes
1. Military-inspired Apparel - There is an opportunity to create military-inspired clothing collections utilizing durable fabrics and functional designs.
2. Collaborative Collections - Retailers can partner with boutique brands to bring unique and exclusive capsule collections to their customers.
3. Focus on Vintage Styles - Designers can draw inspiration from past eras to create modern clothing pieces with a nostalgic vibe.
Industry Implications
1. Fashion Retail - Retailers can introduce unique capsule collections and collaborate with boutique brands to attract customers and stand out in the crowded fashion industry.
2. Textile Manufacturing - Manufacturers can focus on producing durable fabrics such as herringbone for the military-inspired designs that are gaining popularity.
3. Vintage Clothing - Vintage clothing stores can capitalize on the trend by sourcing and reselling authentic vintage military attire and designs inspired by past eras.