Surf-Inspired Summer Collections

Norse Projects' Summer 2018 Collection Focuses on Nordic Surfing

The newest Norse Projects Summer 2018 collection delivers a wide range of garments inspired by Nordic surf culture. The Copenhagen-based fashion label follows its Spring range with a series of summer-ready pieces to prepare fashion lovers for the heat. The lookbook is captured by the talented photographer Nick Waplington who highlighted a focus on surfing in Venice Beach for one visual series -- a theme that is referenced throughout the capsule.

A standout piece from the new Norse Projects Summer 2018 collection includes the nicol and cotton double-dyed Lindisfarn jacket. It is available in colorway choices of either 'Coral Red' or dark navy. Another notable item from the range is the Skipper coat that's available in either a dark navy blue or a 'Kelp Green'. The seasonal collection is now available to shop online at Norse Projects.
Trend Themes
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3. Surf-inspired Photography - Disruptive innovation opportunity: Create an online platform that connects photographers specializing in surf culture with brands and publications looking for unique and authentic visual content.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality technology in physical stores, allowing customers to virtually try on clothes and accessories before making a purchase.
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3. Photography Services - Disruptive innovation opportunity: Build an AI-powered image recognition platform that accurately identifies and tags surf-related content from vast collections, saving photographers and brands valuable time and resources.

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