Showcasing a surprisingly tailored take on traditional sportswear, the Norman Theuerkorn Neo2 cover story shines a spotlight on the inked top model. Channeling an edgy urbanite, Norman poses for photographer Javier Morgan's lens while sporting a luxuriously layered wardrobe of athletic staples with a clean cut twist.
Whether dressed in Burberry Prorsum’s eye-catching metallic garments of in Dior Homme's graphically minimalist menswear staples, the model shines in bold sportswear looks that defy tradition.
The Norman Theuerkorn Neo2 cover story displays a blend of impeccably tailored silhouettes and richly layered garment pairings that combine unlikely pieces. Gracing the publication's Spring 2013 issue, this striking editorial shines a light on new wave menswear pics by wardrobe stylist Ignazio Arizmendi.
New Wave Sportswear Editorials
The Norman Theuerkorn Neo2 Cover Story Embraces Athletic Styling
Trend Themes
1. Athletic Tailoring - There is an opportunity for sportswear brands to blend traditional athletic wear with more tailored, refined cuts and designs for a unique and bold look.
2. Luxury Athletic Wear - There is an opportunity for luxury fashion houses to create high-end athletic wear that combines sportswear comfort with luxurious materials and designs.
3. Mixed Sportswear Pairings - There is an opportunity for stylists and designers to pair unlikely sportswear pieces together for a fresh, new wave approach to athletic fashion.
Industry Implications
1. Sportswear - Sportswear brands can capitalize on the trend towards high-end, tailored athletic wear.
2. Luxury Fashion - Luxury fashion houses can expand their product lines to include high-end athletic wear.
3. Fashion Styling - Fashion stylists can experiment with mixing and matching different athletic pieces to create innovative new looks.