Fashion is an extremely competitive industry requiring designers to turn to as many unique ideas as possible, resulting in such amazing innovations as the Norma Kamali FW 2012 show. During fashion weeks, hundreds of collections are on show almost simultaneously and designers need to find a way to stand out.
For her FW 2012 collection, Norma Kamali chose an unusual way to present that was more similar to an art installation than a traditional catwalk. The show involved a crowd of gigantic silhouettes, printed on both sides, standed along a catwalk. This simple solution allows the Norma Kamali FW 2012 collection to be seen closely, with thorough comprehension of textures and details, while at the same time ensuring the collection resonates in the minds of the audience.
Paper Cut-Out Catwalks
The Norma Kamali FW 2012 Collection was Presented in 2D
Trend Themes
1. Art Installation Runways - The trend for designers to stage fashion shows that resemble art installations represents an opportunity for innovators to develop creative show sets.
2. Printed Silhouette Designs - The trend for designers to use printed silhouettes in fashion shows presents an opportunity for innovators to develop new printing technologies and techniques.
3. Unique Fashion Week Presentations - The trend for designers to create unique presentations during fashion weeks represents an opportunity for innovators to develop new ways to showcase clothing designs.
Industry Implications
1. Fashion Industry - The fashion industry should embrace disruptive innovation opportunities to make their shows, collections, and designs fundamentally unique and more appealing to consumers.
2. Printing Industry - The printing industry could establish partnerships with designers to produce more diverse and innovative printed products that embrace unique printing techniques and applications.
3. Event Planning Industry - The event planning industry can discover opportunities for creativity by collaborating with fashion designers to create memorable fashion show experiences that incorporate new design elements and special effects.