The Nordstrom Pinterest account will now be used as inspiration for in-store displays, allowing shoppers to browse through items that have been deemed popular via the social media site.
By bringing the online world of Nordstrom into its physical space, the retailer is merging its virtual assortment of products with the real time shopping experience that it is fostering for consumers. A red tag with the signature Pinterest 'P' will be attached to the designated garments, enabling those familiar with the site to identify the concept at once.
Officials at Nordstrom believe that what is relevant to those with Pinterest will also be relevant to others, even if they have yet to come across with the specific handbags or shoes.
Social Media Shopping Guides
The Nordstrom Pinterest Showcase Displays Popular Online Items
Trend Themes
1. Social Media Shopping - The integration of social media platforms with physical retail spaces allows consumers to seamlessly transition from browsing online to shopping in-store.
2. In-store Digital Integration - Retailers are incorporating digital elements, such as social media accounts, into their physical stores to enhance the shopping experience and provide real-time product inspiration.
3. Social Media-influenced Merchandising - Retailers are leveraging popular social media platforms to curate in-store product displays and guide consumer purchasing decisions.
Industry Implications
1. Retail - Retailers are embracing social media integration to stay competitive and attract tech-savvy consumers.
2. Fashion - Fashion retailers are utilizing social media platforms like Pinterest to highlight popular items and engage with their target audience.
3. Marketing - Marketers are utilizing social media metrics and trends to inform in-store merchandising decisions and drive consumer engagement.