The Nordic Women in Chanel editorial features a classically beautiful aesthetic. Shot mostly in black and white, the images are as haunting as they are eye candy worthy.
Photographer Peter Farago captures five different models for Smut #4 Spring Summer 2011. The beauty in each image shines through despite their bleak quality with little or no color at all. Classic ensembles paired with bare backgrounds also add to the overall mysterious feeling of the photo shoot.
Don’t underestimate the power of these shots, as the impact lies in their simplicity.
Implications - No longer looking for edgy styles, female shoppers desire ways to stay in touch with their feminine sides. Designs that feature a subtler aesthetic are appealing to consumers who want to stay classic with their look. Creating simpler styles could help a company trying to grow its brand.
Hauntingly Beautiful Photography
The Nordic Women in Chanel Editorial Features Simplicity
Trend Themes
1. Simpler Aesthetic - Designing products with a subtler and simpler aesthetic is becoming more appealing to consumers who want to stay classic with their look.
2. Black and White Photography - Black and white photography is gaining popularity in the fashion industry, creating new opportunities for photographers and designers to showcase their work in a hauntingly beautiful way.
3. Minimalist Fashion - Minimalist fashion is on the rise as female shoppers increasingly desire to stay in touch with their feminine sides through subtler designs.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend towards simpler, more classic designs to grow their brand and appeal to a wider audience.
2. Photography Industry - With the growing popularity of black and white photography in fashion, the photography industry has a new opportunity to showcase their skills and create hauntingly beautiful imagery.
3. Beauty Industry - The beauty industry can adopt the simpler, classic aesthetic seen in the Nordic Women in Chanel editorial to appeal to customers seeking a timeless look.