SKYY Vodka has teamed up with Universal Pictures to launch a new marketing campaign tied to the release of Jordan Peele's newest film 'Nope,' which is set to hit theatres on July 22. The campaign centers around the idea that 'Nope' is looking up into the sky in an effort to figure out what is happening.
The campaign will feature a mix of social media ads and out-of-home placements, as well as a unique sweepstakes giveaway, which runs until August 5. In addition, for a limited time, select theatres with VIP offerings will serve Nope-themed cocktails made with SKYY Vodka.
"Jordan Peele’s movies are the ultimate conversation starters, and something like the NOPE x SKYY cocktails offer the perfect companion for a post-movie debate," said Hannah Hickman, of cultural consultancy Sparks and Honey.
Vodka-Movie Crossover Campaigns
SKYY Vodka Debuts a Campaign Centered Around Jordan Peele's 'Nope'
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