The newest nonnative collection delivers a range of functional pieces for Spring/Summer 2018. The Japanese fashion label constructs many of the seasonal offerings with GORE-TEX, which the label have previously worked with before. Using the durable material, nonnative constructs a pull over anorak, caps, and gardener hats, specifically crafted with a nylon ripstop fortified with GORE-TEX.
The nonnative Spring/Summer 2018 collection boasts a color palette that is extremely simplistic -- seeing only black or 'Eucalyptus.' The overall collection is extremely understated in terms of design, range, and color, but it excels in functionality due to the materials used. The new collection is available now online at HAVEN, with prices that fall between the range of $185 USD to $1100 USD.
Breathable Waterproof Apparel
The nonnative Spring/Summer Capsule is Made With Durable Fabrics
Trend Themes
1. Functional Fashion - Opportunity for integrating durable and functional materials into apparel to enhance performance and functionality.
2. Simplistic Design - Opportunity to cater to the demand for minimalist and understated fashion designs.
3. Sustainable Materials - Opportunity to incorporate environmentally friendly materials like GORE-TEX into fashion products.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry to create functional and sustainable apparel using durable materials like GORE-TEX.
2. Outdoor Gear - Opportunity for incorporating breathable and waterproof fabrics into outdoor gear for enhanced performance and protection.
3. E-commerce - Opportunity for online retailers to showcase and sell functional fashion products that cater to the demand for minimalist design and sustainable materials.