How do you market a generations' old recipe to a modern consumer base? You do what Nonna Lina Ice Cream packaging does and mix motifs from both eras together. Those with a taste for tradition and those craving a fresh flavor will both be delighted with Mr. Conde Studio's work.
The delicious dessert has been wrapped up in the conventional paper-based tub, but decorated with patterns much older than this practice. A diamond argyle design covers the background of the label, overlapped by the elaborate addition of a lace doily motif.
If you bring your eyes back up to the top of the container, you'll see the way that a bright color block melts down over the ornate designs below to produce a much more modern effect. Nonna Lina Ice Cream packaging assumes an eclectic aesthetic that's scrumptious to all who love sweets.
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
Trend Themes
1. Combining-classic-and-contemporary-design - Opportunity to create innovative products that blend traditional and modern elements for a unique customer experience.
2. Mixing-patterns-and-motifs - Opportunity to experiment with different patterns and motifs to create visually striking packaging designs.
3. Eclectic-aesthetics - Opportunity to embrace a mix-and-match approach to design, appealing to customers who appreciate diversity and uniqueness.
Industry Implications
1. Food-and-beverage-packaging - Opportunity for food and beverage companies to revamp their packaging designs by incorporating a mix of classic and contemporary elements.
2. Artisan-ice-cream - Opportunity for artisan ice cream makers to differentiate their products through visually appealing packaging that combines tradition and modernity.
3. Graphic-design-and-branding - Opportunity for graphic designers and branding agencies to create innovative packaging designs that mix patterns, motifs, and color blocks to achieve an eclectic aesthetic.