At the United Nations Climate Change Conference, Fairtrade International will be unveiling the world's first Non-Fungible Banana called The Last Banana. As the leading certification for social justice and sustainability stated in a press release, The Last Banana will be on view at the event "as a definitive warning to visiting delegates that the future of the global food system hangs in the balance."
Bananas are the most popular fruit in the world with an estimated global export value of $7 billion dollars per year, yet the impact of climate change and other threats like plant diseases threaten the future of bananas. This unique Non-Fungible Banana wants to remind people not to take their favorite foods for granted. Notably, Fairtrade's NFB, is not a non-fungible token.
Awareness-Raising Banana Art
Fairtrade Created the World's First Non-Fungible Banana
Trend Themes
1. Climate-change Awareness - The Last Banana highlights the impact of climate change and its threat on the future of bananas, presenting an opportunity to raise awareness and implement sustainable solutions.
2. Non-fungible Goods - Non-Fungible Bananas offer a new category for unique and verifiable digital assets, potentially disrupting the art and collectibles industry.
3. Food Sustainability - The creation of The Last Banana and its message of food preservation and conscious consumption presents an opportunity for agriculture and food industries to implement sustainable practices.
Industry Implications
1. Fairtrade Certification - Fairtrade International's creation of The Last Banana highlights its potential to expand its certification to include sustainable agricultural practices in addition to social justice.
2. Food and Agriculture - The NFB can serve as a symbol for the industry to prioritize sustainable and ethical production practices, thereby promoting consumer trust and increasing demand.
3. Art and Collectibles - Non-Fungible Bananas could disrupt the current art and collectibles space, creating a new market for unique yet verifiable digital assets.