These Martini non-alcoholic products are being launched by the Italian winemaker as a series of refreshments for consumers to enjoy on their own or in their favorite cocktail recipe.
The products come in the form of the Floreale and Vibrante in the aperitivo range, which offer botanical and bergamot notes, respectively. The Martini Dolce 0.0 offers an alternative to conventional effervescent wines, and boasts notes of pear, citrus, apple and moscato. The products are arriving at select supermarkets in Canada at a starting price point of $13.99.
Senior Brand Manager Aaron Daniel commented on the new Martini non-alcoholic products saying, "Martini non-alcoholic Aperitivo and Dolce 0.0 Sparkling Beverage allow people to discover a new way to host and celebrate with friends yearlong while also adopting a more mindful approach to drinking."
Alcohol-Free Italian Refreshments
These New Martini Non-Alcoholic Products Come in Three Varieties
Trend Themes
1. Non-alcoholic Beverages - The trend towards non-alcoholic beverage options allows for innovation opportunities in creating unique and flavorful drinks without the effects of alcohol.
2. Mindful Drinking - As more consumers seek out alcohol-free options, the opportunity for marketing towards those seeking a healthier and more mindful lifestyle increases.
3. Botanical Flavors - The use of botanicals and herbs in non-alcoholic beverages provides a unique and refreshing alternative to traditional flavors.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can capitalize on the growing trend towards non-alcoholic drinks by creating innovative and flavorful options for consumers.
2. Hospitality Industry - The hospitality industry can benefit from the trend towards mindful drinking by offering a wider range of non-alcoholic options on menus and promoting a healthier lifestyle.
3. Retail Industry - As non-alcoholic beverages become more popular, retailers should consider carrying a wider array of options to cater to their customers' changing preferences.