There's no shortage of advent calendars for adults that are filled with beer, wine, rum and other kinds of alcohol but there's a rising demand for non-alcoholic alternatives and it is being reflected in the creation of non-alcoholic advent calendars. Melbourne bar Brunswick Aces created a fresh new take on a holiday tradition with The Non Alcoholic Advent Calendar.
This alternative advent calendar contains 25 daily surprises from international and domestic producers, which may take the form of IPAs, lagers, sours and stouts. There are just 500 of these non-alcoholic advent calendars that are launching for this year's holiday season and they promise to delight those who are sober curious and interested in discovering great new alcohol-free beverages.
Non-Alcoholic Advent Calendars
Brunswick Aces Curated a Calendar of Alcohol-Free Beers
Trend Themes
1. Non-alcoholic Advent Calendars - Creating advent calendars filled with non-alcoholic beverages as a rising trend.
2. Sober Curiosity - Growing interest in finding non-alcoholic alternatives and discovering new alcohol-free beverages reflective of a sober curious trend.
3. Alcohol-free Beverages - Increasing innovation in the production and curation of high-quality, alcohol-free beverages leading to the creation of non-alcoholic advent calendars.
Industry Implications
1. Beverage - Opportunities for beverage companies to develop and promote new alcohol-free products and capitalize on the sober curiosity trend.
2. Retail - Retailers can capitalize on the non-alcoholic advent calendar trend and offer curated products to consumers in the holiday season.
3. Hospitality - Bars and other hospitality businesses have an opportunity to offer curated non-alcoholic beverage menus and specialize in the sober curious trend.